Below are my notes about Pinterest, prepared for yesterday's panel.
Should I start an account? Ask these questions:
- Are my demographics a good fit?
- What topics relate to my purpose that people are
- How will Pinterest fit with my other social media accounts?
- What is “success?” What are my goals? (these may well change)
- How will I know that I am successful?
- Who will contribute to the account? Do there need to be rules?
- Little overhead: no design time, can create presence very quickly
- High level of sharing, virality
- Completely visual
- Poor mobile interface for sharing
- Monitoring/management tools (ie Hootsuite) haven’t caught up
- Content is so different, can be time consuming to add to the mix
Create account & starter content
- Use keywords in your account profile to enable discovery
- Add “Pin it” button to your toolbar
- Search out your peers and follow them; watch for ideas
- Start with minimum of 5 boards, have fun with the titles
- Start monitoring what is pinned from your website (“source” search)
Develop following, encourage growth
- Add pins regularly
- Add “Pin it” to blog posts share your pins on Facebook & Twitter
- Add the Pinterest app to your Facebook page (It will add a badge to top)
- Explore keywords using Pinterest’s own search tool; “like” and comment on pages you would like to interact with
- Add Pinterest links to your website and paper publicity
- Explore keywords using a search engine like google. Search for terms like “xxx on Pinterest”
- Use #hashtags centered on your goals, like #Tucson #dogs #art #sunsets, picking ones people are likely to be searching.
- Tap into emotion, know what motivates your audience
- Have fun, write creatively
- Descriptions are important
- Be selective. Create, hunt and pin the best of the best
- Share from your website (uploads won’t link back)
- Credit your sources
- Consider crowdsourcing pins
- Skip the hard sell and direct, overt marketing
- Don't be egocentric; focus outside your business to your larger community
- Poor quality images
- Disorganized boards where the pins don't match the desription
Polish and extend your page
- Choose interesting photos for your board covers, and adjust cropping
- Arrange your boards high interest --> low interest
- Experiment with content and monitor response
- Listen to your customers/clientele/members for topics
- Watch your peers for ideas
- Experiment & take chances; remember this is a new medium and you won’t really know what works for you until you try it
You have a good following? Get creative, try promotions
- Scavenger hunts
- Crowdsource recommendations